Connecting
Dots.

Your Digital Marketing Partner

Hi! I'm Adrianna. With over twelve years of experience in marketing, I'm the proud founder of Connecting Dots, where all of your marketing activities come together.

Contact Me
Let’s talk now!
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Services

Marketing that solves problems, rather than creating them.

What I can do for you

Let's make sense of that bowl of spaghetti and create a solid foundation through connecting:

Strategy -> Tactical Plan
Data -> Strategy
KPIs -> Strategy
Tactics -> Appropriate Martech
Tactics -> Hands on execution
Areas I'm fluent in

Knowing various platforms and strategies is key. Thankfully, I'm multilingual.

Full Funnel Demand Generation
Advertising, SEM, performance marketing
Web, SEO, CMS Management
Conversion Rate Optimization
Email Marketing
CDP or CRM Optimization & Management
Personalization, Analysis and A/B Testing
And more! Just ask.
What you can expect

I'm not just a contractor or employee; I'm a valuable and seamless addition to your team.

Clear Expecations and Deliverables
Responsive and Collaborative
An Extension of Your Team
Adrianna Shukla

That's me!

Over the past 12 years, I've worked with a diverse range of companies, from startups to those with revenues exceeding $400M. I am passionate about connecting the dots between strategy, marketing and technology. I'm also the proud mother of a two-year-old daughter and two dogs, Chai and Latte.

📚  Education & Certifications

Bentley University
Marketing & Computer Information Systems
Google Ads Search
Google Certification
Google Digital Marketing & E-commerce Certificate
Google & Coursera

💼  Industry Experience

Technology
Supply Chain, Logistics, Transportation
Manufacturing and Production
Life Sciences
Healthcare
Higher Education
Construction
Hospitality
Advertising and Media
Real Estate
Testimonials

Word on the street

Adrianna is marketing-savvy. She balances keen strategic thinking with tactical execution and bases her decisions on data.

Wendy Lowe
VP of Marketing

What's impressive about Adrianna is her ability to understand complex products and services and develop meaningful messages from a mountain of information.

Cheryl Pabich
Marketing Operations Manager

They say if you work together, you can accomplish anything. Well, that's not totally true. Working together is one thing. Working with Adrianna is like Collaboration 2.0.

David Pierce
Senior Content Writer

Adrianna is strategic while understanding all the tactics that will deliver results across an end to end go-to-market strategy.

Monica Sullivan
CMO

She has a vast background in marketing technology with a keen eye on leadership, employee career development as well as the entrepreneurial spirit to take on new challenges.

Monica Moore
Global Engagement Marketing Manager
FAQ

Frequently asked questions

What type of projects do you take on?

 I usually work on B2C software, that's my forte--where I shine best. But I also have about 15 B2B software products in my portfolio. I do end-to-end product design + branding.

What is your hourly rate?

I only charge hourly for my ongoing projects that need work on the regular. One-time projects are charged upfront to keep it transparent and clean! My hourly rate is $100.

What time-zone do you work in?

I work Pacific Standard Time, but I'm always ready to help out in emergencies, no matter the hour.

What is the typical timeline for a project?

Depends on the scope of the project, really. Some projects take less than a week. Some take months. The best way to find out is to get on a quick call with me, and discuss it. No strings attached!

How do you charge for projects ?

I quote a price upfront--so that you know exactly what you're paying and for what, and there are no surprises later. The exact cost of your project depends on the scope and requirements!

What does your design process look like?

I take a problem-forward approach. Whether we're iterating on an existing product or building a new one from scratch, how to solve the user's problem in the simplest way possible is my first concern.

Send me an email to understand my process in depth!

What metrics do you use to measure success?

The best metrics are customer adoption, happiness, task success, and engagement. There are a number of frameworks such as the System Usability Scale that help us understand product performance and I'm happy to help with that.

What if I need help after the project is complete?

I always make sure to help out my clients one month after the project ends, for free. For any help post that, we can work out an ongoing arrangement!