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Meet Adrianna.

Full Funnel Demand Generation
Go To Market Strategy (GTM)
Web, CRO, CMS
Product Marketing
Project Management
Leadership & Hands-On Work
SEO, SEM, Social Advertising
Customer Data Platforms (CDP)
CRM & Marketing Automation
Email Marketing
Data Analysis & Forecasting
Contact Me
Let’s talk now!
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12

Enterprise Websites

Successfully led and launched 12 enterprise-level websites, as well as hundreds of small business websites, on time. This resulted in decreased bounce rates, increased traffic, and heightened conversions.

6

Scaled Companies via SEM

Scaled six enterprise-level businesses through effective SEM and Paid Social strategies and tactics.

14

Go To Market Strategies

Launched 14 new products; aided in GTM plans, competitor analysis, sales enablement, packaging, and audience definitions.

2X

Subscription Growth

Doubled subscription growth for two different companies in my career and saw one VC acquisition exit.

9

Acquisition Rollups

Throughout my career, I have been involved in 9 acquisitions, where my employers needed to integrate them into the main brand.

300+

Tech Applications

I have worked on more than 300 different applications, ranging from project management to marketing automation.

Professional

Experience

OptiSigns
Head of Marketing

2X MRR through SEM, Paid Social and Conversion Optimization
Overhauled ICP definitions and assisted with product story telling
4 Industry Growth Campaigns Launched
1 Promotional Discount Campaign Launched

Outcome: 2X MRR Growth

DemandScience
Senior Director of Marketing

4 Acquisitions Rolled Up Into Main Brand
1 Website Launched
300+ Applications Streamlined to 92
12 Direct Reports
Implemented Qualified Conversational Marketing & Intent
3 GTM Strategies
4 Demand Generation Campaigns Launched

Outcome: Exceeding Revenue Goals, 120% YOY Growth

Kinaxis
Senior Manager of Web Marketing

2 Company Acquisitions
2 Websites Launched
Implemented and Launched First Pathfactory Content Strategy
Implemented Drift Conversational Marketing Platform
1 GTM Strategy
3 Demand Generation Campaigns Launched

Outcome: 30.89% Increase in Revenue

Acquia
Senior Manager of Digital Marketing

4 Websites Launched
3 Company White-Labels/Acquisitions
2 DrupalCon Presentations
2 Blog Series Launched
3 GTM Strategies

Outcome: Vista Equity Partners Exit

Onset Data Loggers
Senior Ecommerce Web Manager and Software UI Lead

6 GTM Strategies
3 Websites Launched
2X Subscription Growth
Overhaul Software Data Platform UX/UI

Outcome: 2X Subscription Growth, Exceed Overall Revenue Goals

Bentley University
Web Production Specialist

SEO/SEM implementation Increased unique page visits from popular search engines by: 29.04% (Google), 28.34% (Bing), 14.96% (Yahoo).

📚  Education & Certifications

Bentley University
Marketing & Computer Information Systems
Google Ads Search
Google Certification
Google Digital Marketing & E-commerce Certificate
Google & Coursera

💼  Industry Experience

Technology
Supply Chain, Logistics, Transportation
Manufacturing and Production
Life Sciences
Healthcare
Higher Education
Construction
Hospitality
Advertising and Media
Real Estate
Testimonials

Word on the street

Adrianna is marketing-savvy. She balances keen strategic thinking with tactical execution and bases her decisions on data.

Wendy Lowe
VP of Marketing

What's impressive about Adrianna is her ability to understand complex products and services and develop meaningful messages from a mountain of information.

Cheryl Pabich
Marketing Operations Manager

They say if you work together, you can accomplish anything. Well, that's not totally true. Working together is one thing. Working with Adrianna is like Collaboration 2.0.

David Pierce
Senior Content Writer

Adrianna is strategic while understanding all the tactics that will deliver results across an end to end go-to-market strategy.

Monica Sullivan
CMO

She has a vast background in marketing technology with a keen eye on leadership, employee career development as well as the entrepreneurial spirit to take on new challenges.

Monica Moore
Global Engagement Marketing Manager
FAQ

Frequently asked questions

What type of projects do you take on?

 I usually work on B2C software, that's my forte--where I shine best. But I also have about 15 B2B software products in my portfolio. I do end-to-end product design + branding.

What is your hourly rate?

I only charge hourly for my ongoing projects that need work on the regular. One-time projects are charged upfront to keep it transparent and clean! My hourly rate is $100.

What time-zone do you work in?

I work Pacific Standard Time, but I'm always ready to help out in emergencies, no matter the hour.

What is the typical timeline for a project?

Depends on the scope of the project, really. Some projects take less than a week. Some take months. The best way to find out is to get on a quick call with me, and discuss it. No strings attached!

How do you charge for projects ?

I quote a price upfront--so that you know exactly what you're paying and for what, and there are no surprises later. The exact cost of your project depends on the scope and requirements!

What does your design process look like?

I take a problem-forward approach. Whether we're iterating on an existing product or building a new one from scratch, how to solve the user's problem in the simplest way possible is my first concern.

Send me an email to understand my process in depth!

What metrics do you use to measure success?

The best metrics are customer adoption, happiness, task success, and engagement. There are a number of frameworks such as the System Usability Scale that help us understand product performance and I'm happy to help with that.

What if I need help after the project is complete?

I always make sure to help out my clients one month after the project ends, for free. For any help post that, we can work out an ongoing arrangement!